🆕View Insights

Insights Overview

This option will bring you to the insights page for the post. From this page you can view the number of hits on your post as well as other post statistics.

Sent: Total number of active users currently part of the targeted audience of this post.

Unique Views: Unique total of users who have viewed the post. As long as a user has not previously interacted with the post (through their hub directly or via mobile) email view, mobile, and web views will count towards the total Unique Views. If a user has already viewed the post though, the unique viewer count will not increase. You can click the Unique Views number to see icons representing the method various users have used to view the post.

Number of Boosts: Number of times the post has been boosted.

Views: A Bar Graph representing the number of views for a post on a particular day. The Green dot on the graph indicates the date the post was boosted. The Yellow dot on the graph indicates the date the post was edited.

Filter View: The graph view can be filtered to display data for different date spans, including: 7, 15, 30, or 60 days. The default filter is 7 days, with values starting from your post's published date.

You can also choose a custom date range and select your own start and end dates, with a maximum limit of 60 days.

User Profile Information: Post insights can be filtered using both required and optional user profile fields. To customize the display, click the dropdown arrow next to each category and select the desired option.

Post History: Beneath the Views table you will find the post history. This section tracks the history of creation, edits, and boosted actions of the post. This section can be sorted by Date.

Edit Boost: Click this option to bring up the Boost Post pop-up window. From here you can edit your post Boost settings. For information on Boosting posts, click here.

Download Report: Download a .xlsx file of the post insights.


Post Acknowledgement

For posts that require acknowledgment, the Insights section displays a percentage bar chart indicating how many users have acknowledged the post. Clicking the bar opens a pop-up with details about the users who have acknowledged it.

When exporting insights for posts with acknowledgment enabled, the export will include the acknowledgment time and the IP address from which the post was acknowledged.


Click Map

The Click Map is a dedicated tab within Post Insights that visually displays user clicks inside a post. It is available for both Content Posts and Alerts, offering detailed engagement insights.

Click data is collected for all users who view the post, including the post author, ensuring a complete picture of engagement.

What the Click Map Tracks

User interactions are tracked for a variety of interactive elements that link to internal URLs, including:

  • Links inside text blocks and images

  • Buttons linking to files, surveys, forms, courses, and more

  • Post, Poll, and File blocks

  • Video and audio plays

  • Other interactive elements within the post that link internally


Visual Cues & Click Pills

Tracked links are always visually highlighted with an overlay color, making them easy to identify at a glance. These overlay colors follow a gradient scale based on how frequently they have been interacted with.

Color Legend for Click Percentage

  • Yellow: Low click activity

  • Orange: Moderate click activity

  • Red: High click activity

When hovering over a single tracked link, a click pill and flyout appear to display interaction data.


Flyout Details

The flyout includes rich metrics to help you understand engagement per element:

  • Unique Clicks: Number of distinct users who clicked the item

  • Total Clicks: Total number of times the item was clicked

For videos and audio files, additional metrics are shown:

  • Total Time Watched/Played (HH:MM:SS)

  • Average Watch Time per View (HH:MM:SS)

  • Unique Viewers

  • Total Views


Cross-Channel Tracking

The Click Map consolidates interaction data across all delivery channels, ensuring a unified view regardless of how your users access the post:

  • Web

  • Mobile App

  • Email

  • Microsoft Teams

  • SMS

No matter the channel, every tracked interaction feeds into a centralized click map for analysis.

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