Insights
Last updated
MangoApps Administrators Guide
Last updated
The Insights tab within the Social Advocacy module provides valuable analytics on your organization's social sharing performance. This dashboard helps admins and content managers track the effectiveness of social advocacy efforts across LinkedIn and Twitter over a selected period of time.
When accessing the Insights tab, you will see a clear, data-driven overview of the domain's social advocacy activities, broken down into several key metrics which can be filtered by timeframe:
Filtering Insights: Use the Show Insights for dropdown menu to filter data for different time frames ranging from the last 30 days to the last 365 days.
New Social Posts: Displays the total number of posts that have social sharing enabled during the selected time period. This count includes only the posts where sharing to social platforms (LinkedIn or Twitter) was turned ON.
Active Ambassadors: Shows the unique number of users (employees or ambassadors) whose shared posts were viewed on LinkedIn and Twitter during the selected time period.
Total Click-Through Count: Reflects the total number of clicks on shared posts from LinkedIn and Twitter. This metric indicates how many times users clicked through to view the content from these social platforms during the specified time frame.
MangoApps includes the click-through counts for custom click-back links in the overall totals and graphs.
Click-Through Counts Graph: A graphical representation of click-through trends over time, broken down by platform. Hover over data points to see detailed counts for each month.
Top Social Posts: Displays the top 3 posts with the highest click-through counts during the selected period. Clicking on a post allows you to view its detailed performance and engagement metrics.
Top Ambassadors: Lists the top 3 users who achieved the highest click-through counts by sharing posts on LinkedIn or Twitter during the selected time period.
