🆕Videos Dashboard

Overview

The videos analytics dashboard offers comprehensive video analytics to help administrators and content owners understand how video content is consumed across the organization. These insights are available at both an individual video level and as an aggregated domain-wide overview, providing actionable data on viewership, retention, and platform usage.

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Overall Video Analytics

The Overall Video Analytics view (located under Admin → Analytics → Videos) provides a centralized dashboard to benchmark video performance across the entire platform.

• Domain-Wide Performance: This view aggregates Total Watch Time and Average Watch Time across all content, supported by a dual-line trend chart that compares total views against unique viewers over time.

• Engagement Table: All videos with at least one view are listed in a searchable and sortable table. Admins can filter by Team to see localized performance or search by video title to jump directly to a specific record’s detailed insights.

• Reporting and Continuity: To maintain reporting accuracy, deleted videos are excluded from the active engagement table but their historical data remains included in the aggregated metrics and trends. All data can be exported via CSV for further auditing and compliance reporting.

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Per-Video Insights

Detailed engagement data is accessible directly from the Media Gallery, Files, or through Post, Page, and Campaign Insights. Access is granted to Network Admins and File Owners, ensuring secure oversight of media performance.

• View Tracking: A "view" is recorded once playback reaches 10 seconds (or 100% completion for shorter clips). Summary metrics provide a high-level look at Total Views, Unique Views, Total Watch Time, and Engagement %.

• Retention Curve: This visual tool tracks engagement at 5% intervals throughout the video's duration. It allows creators to identify exactly where viewers drop off, which sections are frequently replayed, and which segments are skipped.

• Audience Breakdown: Insights include a demographic breakdown of views by user profile fields (such as location or department) and a platform-specific pie chart showing viewership across Web, iPhone, and Android devices.

• Video Heat Map: A per-user visualization highlights individual engagement. The color intensity indicates how many times specific segments were replayed by a user, with the most recent views displayed first. While historical data remains in aggregated totals, deleted users are excluded from the heat map.